The short answer
TikTok Shop affiliates are your own army of content creators: they create content and receive a commission, ideally between 10 and 20%, on every product sold through their videos, whether organically or after you've boosted the video with ads at a reduced commission rate. Affiliates are the most effective way to scale on TikTok Shop, as you get access to a whole new audience and to sellers who are already generating tens or even hundreds of thousands of pounds in GMV.
Transcript
TikTok Shop affiliates are your own army of content creators. They create content and receive a commission, ideally between 10 and 20% of every product sold through their videos, whether it be organically or after you've boosted it through ads at a reduced commission rate. Affiliates are the most effective way to scale on TikTok Shop as you have access to a whole new audience and sellers who are already generating tens or even hundreds of thousands of pounds in GMV.
Cam Burns, Founder of Sweet Gen Media, a TikTok Shop Partner agency.
