TIKTOK SHOP CASE STUDY FOR NVYSKN
One TikTok. 48 hours.
£7.5K+ in sales.
One drop. One strategic video, one take. Sold out before we needed to spend a pound on paid.
THE BRIEF
An independent UK fashion brand. Household staples. We proposed a drop model.
THE CHALLENGE
Who they are
NVYSKN is an independent UK direct-to-consumer fashion brand. Household-staple product range. Infrequent drops.
What they wanted
Sell more product, faster. Find a growth lever beyond steady posting.
Our angle
We proposed a 'drop' model on one of their already popular items, using a limited-edition design as the hook. This was the first drop we ran together.
The constraint
Limited budget for paid social. The first drop launched organically. It popped off and sold out before we needed to spend on paid.
WHAT WE DID
NEW DESIGN REVEAL:
One short video. New design on one product.
We filmed a quick clip showing off the new design on one of the brand's products. No build-up. The reveal was the video.
DIRECTED. NOT SCRIPTED:
Strategic content. One take.
Not scripted. One take. We directed the founder on camera, and that was the post. The agency knew what would land. The founder delivered it raw.
PURE ORGANIC:
Zero paid spend.
No boosted post. No whitelisted ad. No spark code. The video did its own lifting and the drop sold out before we needed to spend a pound.
THE RESULTS
One right video did the work of an entire content calendar.
£7.5K+
Attributable sales in 48hr
1
Video that did it
100%
Sell-through on the drop
£0
Paid amplification needed
HOW WE MEASURED IT
Revenue was tracked through the Shopify order timeline against the TikTok-attributed traffic spike inside the 48-hour window, alongside TikTok Shop. The single video's analytics (views, watch time, completion rate) were captured from TikTok native analytics. No assisted-touch modelling, no offline attribution claims.
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