SOCIAL MEDIA CASE STUDY FOR MEADENS OMODA JAECOO
From struggling to crack 10K views per video to 1.5M+ in a single month.
We rebuilt the content strategy for a family-run dealership in Christchurch, Dorset.
THE BRIEF
A family-run Christchurch dealership struggling for consistent views and qualified showroom leads.
THE CHALLENGE
Who they are
Meadens is a family-run dealership based in Christchurch, Dorset. They own and run an Omoda Jaecoo dealership as part of the wider Meadens group.
What they wanted
A consistent social media presence and a steady flow of qualified leads into the showroom.
The before state
Single videos were struggling to hit 10,000 views. A couple a month would come close. Occasionally one would just sneak past. Comment sections weren't converting curiosity into enquiries because it wasn't structured to invite them in.
WHAT WE DID
TECHNICIAN Q&A'S:
Real product knowledge from real technicians.
Filmed questions answered by the dealership's own technicians. Genuine expertise from the people who actually know the cars. Built authority, not brochure speak.
CAR WALK-AROUNDS:
Detailed walk-arounds of every car.
Walk-arounds of each model at the showroom. Exterior, interior, specs, features. Buyers want to see the car they're researching.
OFFERS EXPLAINED:
Short videos explaining the current deals.
Quick videos breaking down the current offers and finance deals on each car. Specific, time-bound, designed to turn curiosity into showroom enquiries.
CHANNEL MIX:
TikTok first, then Instagram and Facebook.
TikTok led. Same videos cross-posted to Instagram Reels and Facebook. The 1.5M+ month came from all three formats lifting together across all three platforms.
THE RESULTS
A new automotive nameplate, a stuck content engine, and one month to prove it could move.
1.5M+
Views generated in month one
10K
Previous per-video ceiling. Rarely cracked.
30
Days from strategy reset to first breakthrough
✓
Showroom lead generation kicked in
HOW WE MEASURED IT
Views, reach and engagement were tracked through TikTok and Meta native analytics. Lead generation was tracked through showroom enquiry forms, comment-to-DM conversion notes, and ringback requests where the prospect referenced a social touchpoint as their source.
IN THEIR WORDS
Don't take our word for it.
“We have been working with Cam to improve our businesses social media presence over the last couple of months. Since then, we have seen a big increase in traction across all platforms. If you are starting from scratch, it's well worth having a chat with Cam to help get things going.”
Meadens Omoda Jaecoo
GOT A NUMBER YOU WANT TO MOVE?
Your case study could be next.
If you've got a real product, a decisive team, and a number you want to make move, we want to hear about it. Every application gets a response inside a week.